Sellers

Why Use a Realtor when buying and selling?

1.  Realtors are licensed and trained professionals.

2. Realtors are legally bound by a strict code of Ethics and high standards of business practice.

3. Reators have an Agency obligation to represent your best interests.

4. Realtors assist you in the various issues involved with your transaction including financial, legal, appraisals, real property reports, title insurance and more.

5. Only Realtors can provide instant notification to all buyers and sellers on market conditions and all new listings.

6. Only Realtors can list your home on MLS.ca-the number one real estate internet marketing site in Canada.

7. Realtors assist in determining the fair market value in buying and selling your home.

8. Realtors can identify issues today so you can avoid surprised tomorrow.

9. Realtors ensure that you understand every step of the transaction.

10. Realtors can take the stress out of buying and selling your home. 

Selling your property can present both obstacles and opportunities. The following points will help you to make the right decisions when you need to:

Determining the value of your home…

Before you compare your home to similar properties and establish a competitive list price, the following points should be considered

Location
Size
Features
Condition
Buyer supply

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Pricing your Property…

Many sellers believe that if they price their home high initially, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, but by that time it's been for sale too long and some buyers will be wary and reject the property. The property becomes “stale stock”.

On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it is worth.

You may think that interested buyers "can always make an offer", but if the home is overpriced, potential buyers looking in a lower price range will never see it.

Those that can afford a home at your asking price will soon recognize that they can get better value elsewhere.

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when Real Estate Agents and their potential buyers sit up and take notice.
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Comparative Market Analysis…

A comparative market analysis is an indicator of what today's buyers are willing to pay for a home.

It compares the market activity of homes similar to yours in your neighborhood.

Those that have recently sold in your area represent what buyers are prepared to pay.

The homes in your area currently listed for sale represent the price sellers hope to obtain.

Those listings that have expired were generally overpriced or poorly marketed.

Together we can establish the proper list price for your home.
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Marketing Plan…

At Royal Lepage, your property will be aggressively promoted through the following means:

The Royal LePage Internet Site.

The Calgary Real Estate Board and their Internet listing site; the MLS information library.

The Bow Valley Interface system where all listings in the Bow Valley appear.

Showings: Tuesdays are open house days for Real Estate Agents in the area to take a look at new listings on the market. I will showcase your home on the first convenient Tuesday.

Advertising in the Real Estate News; this has a bi-weekly circulation to 8000 vendors.

Your listing is posted on the window of our office, located on Main Street in Canmore for all visitors and locals to see.

A Royal LePage "For Sale" sign is posted on your front yard.

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My guarantee in marketing your property is that…

  • You will always know what actions are being taken to sell your home.
  • I will provide you with regular updates on our progress.
  • I will keep you informed on the changing market conditions.
  • I will keep you up to date on what other homes are selling for.
  • Additionally, I will give you helpful hints for staging your home and increasing its marketability.

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Understanding Market Conditions…

The real estate market is always changing. It helps to understand how market conditions can affect your position as a seller.

Buyer's Market: the supply of homes on the market exceeds demand which means a higher inventory of homes, fewer buyers compared to availability, homes on the market stay longer and prices tend to drop in this type of market. Therefore your home may take longer to sell.

Seller's Market: The number of buyers wanting homes exceeds the supply or number of homes on the market. This is characterized by a smaller inventory of homes, many buyers, homes sell quickly, and prices usually increase.

Balanced Market: The number of homes on the market is equal to the demand or number of buyers. Thus, demand equals supply, homes sell within an acceptable time period and prices are generally stable.
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Preparing your home for Saleable Condition…

First impressions are lasting impressions. You will want to make sure that buyers looking at your home are left with the best possible impression. Here’s how you can achieve that goal:

Exterior

  • House exterior in good repair
  • House number easy to read
  • Garage clean and tidy
  • Litter picked up
  • Cracked or broken window panes replaced
  • Windows sparkling clean
  • Landscaping in shape
  • Walks shoveled and salted
  • Door hardware in good repair
  • Porch swept and tidy

Interior:

  • Chipped plaster, holes in drywall and paint touched-up and repaired
  • Burned out light bulbs replaced
  • Mirrors, fixtures, and taps cleaned and polished
  • Seals around tubs and sinks in good repair
  • Floors cleaned, garbage containers emptied
  • Inside of cupboards and closets organized and tidy
  • Appliances cleaned
  • Countertops neat and polished
  • All lights turned on for showings especially at night
  • Gas fireplace lit in cool weather
  • Background music playing-classical, or other soft music.
  • Fresh air circulating in summer months
  • Drapes opened during the daylight
  • Carpets freshly vacuumed
  • Clutter (eg. toys, clothing, mail) removed: keep design simple so you do not detract from the selling features of your home.
  • Fresh flowers added to any room create a charming atmosphere.
  • Pets absent, where possible and litter boxes cleaned.
  • The smell of fresh baked cookies or bread is a welcoming scent in your home so if you have time, dig out those recipes and do some home baking.

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